Monday, February 13, 2012

Read Muskegon has graphically good posters, but unfortunate billboards, @RevelMarketing

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I am at a loss to explain the gap. I always snap a picture of the event posters, such as this cool Scrabble event at Watermark 920. I missed the tailgate at that smashing equestrian property, the lovely Hampton Green. However, I can still remember the green field of that poster and regret missing what surely made for a sterling afternoon upon the paddock. However, as a teacher with ten years pursuing the literacy goals of the school board of Detroit, Sic Itur Ad Astra, I am puzzled by the jigsaw puzzle Read Muskegon billboards, monocolored and hopefully not a creative product of the Revel Creative team. The challenge to Revel is to make them award winning, especially after tuning into the world of the adult lacking the gift of literacy. How about some people whose lives were changed by literacy instruction, in the home and workplace?

Best wishes,
Wilbo

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